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6 Types of Google AdSense Ads

6 Types of Google AdSense Ads

Each of your ad units is backed by an individual piece of code. Google AdSense offers various ad types and formats optimized for your website content, placement location, and user flow.

The most common forms of online ads are display ads with ad sizes ranging from large 728x90 to a small button of 125x125. They run ads with rich media, image ads, texts, flash, or video ads.

These could also be in the form of sticky ads, which are ad placements where the ad units remain frozen on a section of the screen and are always visible irrespective of where you scroll.

Native ad units display in-content ads which blend fluently with the aesthetics and structure of your website, providing the reader with a non-disruptive experience.

Native ads can be of three sub varieties:

In-article ads
Optimized for readers skimming through an article, these ad units use a layout that fits the width of placement location on the page and does not interrupt the user's reading flow. You can control the font and color of these ads or allow Google to optimally utilize the space.
Just as a news feed allows users to scroll through a stream of stories, your website may use feeds for various pages and purposes, such as a live Twitter feed during an event.

In-feed ads blend with the rest of the feed and are formatted just like the rest of the content that makes up the feed.
Multiplex Ads

Google AdSense rebranded “matched content” ads as “multiplex” ads in March 2022. 

While matched content ads showed other similar content from the same website and displayed it as matching ads, multiplex ads display thumbnail-sized AdSense ads for the user to find what's most relevant to them. They are usually relegated to the end of the content or the sidebar of the webpage and run multiple ads under one large ad unit.


3. Search Engine Ads

You can add a custom Google search box to your website that visitors can use to find relevant content from your website.


Similar to the sponsored ads visible on the first few rows of the Google search engine results pages (SERPs), you can use Adsense to show sponsored ads in the results of your website's custom search box. You can add this ad unit format, called Search engine ads, to your ad inventory.


4. AMP Ads

Google created the Advanced Mobile Pages (AMP) HTML framework to help improve mobile browsing speeds. The AMP ads displayed on pages designed with AMP HTML require a special, AMP specific ad code.

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